Dodge is a United States-based brand of automobiles, sport utility vehicles, and
trucks, manufactured and marketed by Chrysler LLC in over 60 different countries and
territories worldwide. Founded as the Dodge Brothers Company in 1900 to supply parts
and assemblies for Detroit’s growing auto industry, Dodge began making its own
complete vehicles in 1914. The brand was sold to Chrysler Corporation in 1928,
passed through the short-lived DodgeChrysler merger of 1998-2007 as part of the
unofficial "Chrysler Group", and is now a cornerstone of the new Chrysler LLC run
by Cerberus Capital Management (a private equity investment firm).
After the founding of the Dodge Brothers Company by Horace and John Dodge in 1900,
the Detroit-based company quickly found work producing precision engine and chassis
components for the city’s burgeoning number of automobile firms. Chief among these
customers were the established Olds Motor Vehicle Company and the then-new
Ford Motor Company. Dodge Brothers enjoyed much success in this field, but
the brothers' growing wish to build complete vehicles was exemplified by John Dodge's
1913 exclamation that he was "tired of being carried around in Henry Ford's vest pocket."
By 1914, he and Horace had fixed that by creating the new four-cylinder Dodge Model 30.
Pitched as a slightly more upscale competitor to the ubiquitous Ford Model T, it
pioneered or made standard many features later taken for granted: all-steel body
construction (when the vast majority of cars worldwide still used wood framing under
steel panels), 12-volt electrical system (6-volt systems would remain the norm up
until the 1950s), and sliding-gear transmission (the best-selling Model T would retain
an antiquated planetary design all the way until its demise in 1927). As a result of
all this, as well as the brothers' well-earned reputation for quality through the parts
they had made for other successful vehicles, Dodge cars were ranked at second place for
U.S. sales as early as 1916...