Horch was the popular name for high-performance luxury motor cars manufactured in
Germany by the company, August Horch & Cie, at the beginning of the 20th century.
The company initially began producing 5 and 10 hp twin-cylinder engine automobiles near Cologne in 1901.
The first Horch had a 4.5 hp engine, with an alloy crankcase, a unique achievement in those days.
It had an open-body design, with lighting provided by lanterns with candles in them. In contrast
with the powerful cars of later years, the first Horch could barely reach a top speed of 32 km/h
(20 mph). It was significant at that time because it used a friction clutch, and also had a drive
shaft to power the wheels.
The firm soon ran into financial troubles, not surprising considering the pioneering nature of
the automobile business at that time. Horch had to seek new partners.
The company was moved to Reichenbach im Vogtland in March, 1902, where it produced a 20 hp
four-cylinder car with a shaft drive. Horch cars were considered much advanced and superior
to those being then built by Mercedes or Benz (who were then separate manufacturers).
By 1903, Horch had built a car with a four-cylinder engine. In March of the following year,
he introduced his new car at the Frankfurt Fair.
In 1904, Horch was forced to convert the firm into a joint-stock company, A. Horch & Cie.
Motorwagen-Werke AG, an action that he was to later regret.
On May 10, 1904, he moved the new corporation to Zwickau, a city to the southwest of Chemnitz,
in the eastern German state of Saxony.