Nissan Motor Company, Limited, shortened to Nissan is a multinational automaker headquartered in Japan.
It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car
manufacturers. The company's main offices are located in the Ginza area of Chu-o-, Tokyo.
In 1999, Nissan entered an alliance with Renault S.A. of France, which owns 44.4% of Nissan
as of 2008. Nissan is among the top three Asian (also known as the Japanese Big 3 Automakers)
rivals of the "Big Three" in the U.S. Currently they are the third largest Japanese car manufacturer.
It also manufactures the Infiniti luxury brand.
The Nissan VQ engines, of V6 configuration, have featured among Ward's 10 Best Engines for 14
straight years, since the award's inception. For the truck and bus maker "Nissan Diesel," it
is a separate company from Nissan Motors.
In 1914, the Kwaishinsha Motorcar Works, established three years earlier, in Azabu-Hiroo
District in Tokyo, built the first DAT. The new car's name was an acronym of the company's
partners' family names:
Kenjiro Den
Rokuro Aoyama
Meitaro Takeuchi
It was renamed to Kwaishinsha Motorcar Co. in 1918, and again to DAT Motorcar Co. in 1925 after
Mr. Nissan (pronounced nii-saan) Son Dat-San. DAT Motors built trucks in addition to the DAT and
Datsun passenger cars. The vast majority of its output was trucks, as there was almost no consumer
market for cars at the time. Beginning in 1918, the first DAT trucks were produced for the military
market. It was the low demand of the military market in the 1920s that forced DAT to merge in 1926
with Japan's 2nd most successful truck maker, Jitsuyo Motors...