Packard was a United States based brand of luxury automobile built by the
Packard Motor Car Company of Detroit, Michigan, and later by the
Studebaker-Packard Corporation of South Bend, Indiana. The first Packard
automobiles were produced in 1899 and the brand went off the market in 1958.
Packard automobiles are highly sought after by collectors today, and the marque
enjoys an active collectors club system.
Packards were advertised with the slogan "Ask the Man Who Owns One".
Packard was founded by brothers James Ward Packard (Lehigh University Class of 1884),
William Doud Packard and his partner George Lewis Weiss in the city of Warren, Ohio.
James Ward believed that they could build a better horseless carriage than the Winton
cars owned by Weiss (An important Winton stockholder) and James Ward, himself a
mechanical engineer, had some ideas how to improve on the designs of current automobiles.
By 1899, they were building vehicles. The company, which they called the Ohio Automobile
Company
While Henry Ford was producing cars that sold for $440, the Packards concentrated on more
upscale cars that started at $2,600. Packard automobiles developed a following not only
in the United States, but also abroad, with many heads of state owning them.
In need of more capital, the Packard brothers would find it when Henry Bourne Joy,
a member of one of Detroit's oldest and wealthiest families, bought a Packard.
Impressed by its reliability, he visited the Packards and soon enlisted a group of
investors that included his brother-in-law, Truman Handy Newberry. On October 2, 1902,
Ohio Automobile Company became Packard Motor Car Company, with James as president.
Packard moved its automobile operation to Detroit soon after and Joy became general
manager and later chairman of the board. One of the original Packards is still located
at the Packard Museum in Warren, Ohio on Mahoning Avenue. The original is located at
Lehigh University in Packard Lab....