Sunbeam was a marque registered by John Marston Co. Ltd of Wolverhampton,
England, in 1888. The company first made bicycles, then motorcycles and cars
from the late 19th century to circa 1936, and applied the marque to all three
forms of transportation. The company also manufactured 647 aircraft during
World War I. A Sunbeam was the first British car to win a Grand Prix race,
and set a number of land speed records. The company went into receivership
in 1935 and was purchased by the Rootes Group, which continued to use the
Sunbeam marque.
John Marston was apprenticed to the Jeddo Works of Wolverhampton as a
japanner (metal lacquerer). In 1859, at the age of 23, he bought two
existing tinplate manufacturers and set up on his own, John Marston Co. Ltd.
Marston was an avid cyclist, and in 1877 set up the Sunbeamland Cycle Factory,
producing bikes known as Sunbeams. Between 1899 and 1901 the company also
produced a number of experimental cars, but none of these were offered to
the market.
The first production car named as a Sunbeam was introduced in 1901, after
a partnership with Maxwell Maberly-Smith. The Sunbeam-Mabley design was an
odd one, with seats on either side of a belt-drive powered by a single-cylinder
engine of less than 3hp. The design was a limited success, with 420 sold at
£130 when production ended in 1904. At that point the company started production
of a Thomas Pullinger designed car based on the Berliet mechanicals. They
introduced a new model, based on a Peugeot motor they bought for study, in
1906 and sold about ten a week.
In 1905, the Sunbeam Motorcar Company Ltd was formed separate from the rest
of the John Marston business which retained the Sunbeam motorcycles and bicycles.
The Breton car designer, Louis Coatalen, joined the company from Humber
in 1909, and became chief designer. He soon reorganised production such that
almost all parts were being built by the company, as opposed to relying on
outside suppliers. He quickly introduced his first design, the Sunbeam 14/20,
their first to use a shaft-driven rear axle, upgrading it in 1911 with a
slightly larger engine as the 16/20.
Sunbeam made a small number of Veterans, and by 1912 were making very nice
conventional high quality cars. Direct competitors to Rolls Royce, a
Sunbeam was considered to be a car for those who thought an RR a little ostentatious!...