Volkswagen AG, or VW AG, is an automobile manufacturer based in
Wolfsburg, Germany. It forms the core of Volkswagen Group, which is the world's fourth
largest car producer after GM, Toyota and Ford, respectively.
The name means "people's car" in German, in which it is pronounced [?folksvag?n]. Its
tagline is "Volkswagen - Das Auto" (in English "Volkswagen - The Car"). Its previous
German tagline was "Aus Liebe zum Automobil", which is translated as "Out of love for
the car" - or, "For Love of the Automobile", as translated by VW in other languages.
Adolf Hitler had a keen interest in cars even though he did not drive. In 1933, he asked
Ferdinand Porsche to make changes to his original 1931 design to make it more suited for
the working man. Hans LedwinkaTatra design features in the 1938 Kdf-Wagen, later known as the VW Käfer - or Beetle.
On June 22nd, 1934 Dr. Ferdinand Porsche agrees the design the "People's Car" for Hitler.
Changes included better fuel efficiency, reliability, ease-of-use, and economically
efficient repairs and parts. The intention was that ordinary Germans would buy the
car by means of a savings scheme ("Fünf Mark die Woche musst Du sparen, willst Du
im eigenen Wagen fahren" - "Save five Marks a week, if you want to drive your own car")
which around 336,000 people eventually paid into. Volkswagen honoured its savings
agreements in West Germany (but not in East Germany) after World War II.
Prototypes of the car called the "Kdf-Wagen" (German: Kraft durch Freude -- "strength
through joy"), appeared from 1936 onwards (the first cars had been produced in Stuttgart).
The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted
engine. The VW car was just one of many KdF programmes which included things such as
tours and outings. The prefix "Volks" ("People's") was not just applied to cars, but
also to other products in Nazi Germany; the "Volksempfänger" radio receiver for instance.
On May 30, 1937, Volkswagen mbH was established.....