The original romanization of the company's name is Yue Loong. In 1992 the company renewed its logo and switched to the shorter Yulon name.
Yulon began building Nissan automobiles under license in the 1960s. For many years the company's mission was to eventually develop an indigenous auto industry for Taiwan, guided with some assistance from the government - a pattern later realized by Proton of Malaysia. The company's first attempt in doing so was a car called the Feeling 101, based on the (80s) Nissan Bluebird. Yulon would follow up with facelifted versions such as the Feeling 102 and the Arex, but by the early 1990s the company had clearly given up such ambition.
The early 1990s marked a turning point for the auto industry in Taiwan as a whole, and Yulon was instrumental in the changes. Up until then, most vehicles manufactured under license in Taiwan were badged with both the original maker's brand and the local licensee's brand. In some cases (as it was for Yulon), the original manufacturer's name and badges were completely replaced by the licensee's. This was probably a move to foster sentiments for the local auto industry...
Source: http://en.wikipedia.org/wiki/Yulon
Yulon photos
